Podcast Episodes
Back to Search
Building an Ecommerce Business, Part 9: YouTube Strategy
Many ecommerce businesses spend large amounts of money generating video content that few consumers watch. But with the right mindset and strategy, vi…
7 years, 3 months ago
Building an Ecommerce Business, Part 8: Customer Service
Startups and seasoned merchants alike can run into hiccups with managing customer service. Is it better to do it in-house or to outsource? Should you…
7 years, 3 months ago
Building an Ecommerce Business, Part 7: Shipping Processes
A merchant who sells physical products has to figure out how to efficiently get those items into the hands of customers. It can become complicated as…
7 years, 4 months ago
Building an Ecommerce Business, Part 6: Hiring Process
Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. For …
7 years, 4 months ago
Building an Ecommerce Business, Part 5: Paid Acquisition
Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it's often unclear which…
7 years, 5 months ago
Building an Ecommerce Business, Part 4: Copywriting Is Key
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy,…
7 years, 5 months ago
Building an Ecommerce Business, Part 3: Getting Started
The early days of an ecommerce business are among the most important. Growing a business from infancy is complicated and unforgiving. There are many …
7 years, 5 months ago
Building an Ecommerce Business, Part 2: Selecting Platforms
Selecting an ecommerce platform is among the most critical decisions of a new entrepreneur. There are hundreds of choices. This is the second install…
7 years, 6 months ago
Building an Ecommerce Business, Part 1: Picking Partners
This is the first episode of an extended series on launching, growing, and selling an ecommerce business. The topic of this initial episode is choos…
7 years, 6 months ago
Moz Founder on Startups, Business Decisions
Rand Fishkin founded Moz in 2001 as a blog, calling it at the time SEOmoz. It became an industry beacon, helping thousands of companies dissect and i…
7 years, 7 months ago