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'Embrace Growth' Is Core to Atlas Staffing
Joshua McKee founded Atlas Staffing 11 years ago. The company now has five locations in the western U.S., serving a light industry niche. McKee advoc…
3 years, 11 months ago
Direct Mail Replaces Facebook for Barbeque Seller
Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for custome…
3 years, 11 months ago
Ecommerce Copywriter on Tactics, Tools, More
Christopher Silvestri is an ecommerce copywriter and UX designer who launched Conversion Alchemy, an agency, two years ago. The key to high-convertin…
3 years, 11 months ago
Sutro Pivots from Drinking Water to Swimming Pools
Ravi Kurani is an engineer and former venture capitalist who launched Sutro, a water sensor manufacturer, in 2012 in India. His initial go-to-market …
4 years ago
'People Development' Drives AppSumo to $80 Million in Revenue
Ayman Al-Abdullah joined AppSumo, the daily deals site for digital goods, in 2015. Annual revenue was $3 million. When he left the company in 2021, r…
4 years ago
For Fragrance One, It's Selling without Smelling
Kamil Banc is co-founder with his brother Jeremy of Fragrance One, a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are …
4 years ago
Fox Rocks on LinkedIn
In 2009 Judi Fox began networking on LinkedIn, having lost her job early that year. She now, in 2022, has nearly 39,000 LinkedIn followers. Her busin…
4 years ago
Stryx, a DTC Brand, Prepares Rollout in Target Stores
Jon Shanahan is the co-founder of Stryx, the pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 9…
4 years, 1 month ago
Consumers in a Pandemic Need Murphy Beds
In 2015 Brenden Marquardt was a Texas-based investment analyst. He met a homesteader named Lori who made custom Murphy beds, those that fold up in a …
4 years, 1 month ago
BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing
Paul Jauregui first appeared on this podcast in 2020, having launched BK Beauty, a direct-to-consumer beauty brand, with Lisa, his wife, the year bef…
4 years, 1 month ago