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The Marketing Playbook From Nik Sharma, "The DTC Guy"
Episode 519
Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic c…
2 years, 10 months ago
Entrepreneur State of Mind, A Shopify Miniseries
Episode 518
Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in Ne…
2 years, 10 months ago
How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples
Episode 517
Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store rema…
2 years, 10 months ago
The Playbook for Busting Myths: How to Change Consumers’ Minds
Episode 516
Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware spe…
2 years, 10 months ago
What it Takes to Turn Your Hobby into Profits
Episode 515
Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location, …
2 years, 10 months ago
The Right Way to Open a Retail Store
Episode 514
Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.
For more on L'Intervalle a…
2 years, 10 months ago
Meet the Music Company Changing the Way Artists Make Money
Episode 513
The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income…
2 years, 10 months ago
Tech Trends: What's Right for Your Business?
Episode 512
Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab, shares tips for raising money, using perso…
2 years, 11 months ago
This Footwear Founder Shares Her Secret to Working With Factories
Episode 511
Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and …
2 years, 11 months ago
What You Need to Know About Token-Gated Commerce
Episode 510
Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experience…
2 years, 11 months ago