Episode Details
Back to EpisodesThe Playbook for Busting Myths: How to Change Consumers’ Minds
Episode 516
Published 2 years, 10 months ago
Description
Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.
For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting