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Is Nike Finally Winning With Women?
Nike has been synonymous with sports for decades, but that cultural and commercial cachet has mostly been driven by male athletes like Michael Jordan…
8 months, 2 weeks ago
Lessons in World-Building: How Emily Oberg Created Sporty & Rich
Emily grew up far away from the fashion world in Calgary, Canada. After moving to New York for a role at the media company Complex, Oberg quickly bui…
8 months, 3 weeks ago
Why Hailey Bieber Won the Celebrity Beauty Lottery
Bieber, a celebrity and influential beauty figure with a strong Gen-Z following, launched Rhode just three years ago, quickly distinguishing the bran…
8 months, 3 weeks ago
Giancarlo Giammetti on Securing Valentino’s Legacy
Giancarlo Giammetti met Valentino Garavani by chance on July 31, 1960, setting in motion one of fashion’s most enduring — and most successful — creat…
9 months ago
Beauty Is in Its Flop Era
The beauty sector historically thrived during economic downturns, earning a recession-proof reputation encapsulated in the “lipstick index.” However,…
9 months ago
Inside The Great Luxury Reset
Instead of his usual place in the host’s seat, BoF founder and CEO Imran Amed appears this week as a guest in an interview with Jonathan Wingfield, e…
9 months ago
How Fashion Brands Build Community in 2025
As inflation bites and politics polarise, the fashion industry in 2025 is facing unprecedented pressure to hold onto its customers. Brands are lookin…
9 months, 1 week ago
Redefining "Made in Africa"
Africa is experiencing an exciting shift, creatively and commercially, with growing global attention on its rapidly expanding middle-class population…
9 months, 1 week ago
Bonus: The Trade War’s Off, For Now. What's Next for Fashion?
On May 12, the US and China reached a deal to temporarily reduce tariffs for 90 days, offering a breather from an escalating trade war. Stocks surged…
9 months, 2 weeks ago
TikTok, Tariffs and Luxury's Fake News Problem
A strange new genre of TikTok videos is challenging long-held assumptions about how luxury products are made. Often shot in anonymous Chinese factori…
9 months, 2 weeks ago