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Inside The Swatch X Audemars Piguet Global Frenzy
Inside The Swatch X Audemars Piguet Global Frenzy

In May, sleeping bags lined pavements and police barriers went up outside Swatch stores from Times Square to Dubai. The object of this global hysteri…

7 hours ago

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What's Really Happening in Luxury Right Now
What's Really Happening in Luxury Right Now

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery i…

5 days, 6 hours ago

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Why Are So Many Brands Faking Scandals?
Why Are So Many Brands Faking Scandals?

The beauty industry is currently contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics li…

1 week ago

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Inside Saks Global's Four-Month Bankruptcy Sprint
Inside Saks Global's Four-Month Bankruptcy Sprint

Earlier today, BoF published an exclusive in-depth interview with Saks Global CEO Geoffroy Van Raemdonck, examining the company’s strategy as it expe…

1 week, 1 day ago

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A Tribute to the Enduring Legacy of Mrs. B
A Tribute to the Enduring Legacy of Mrs. B

In fashion, the word "legend" is often used as a convenient shorthand for longevity. But Joan Burstein — affectionately known in the fashion world as…

1 week, 5 days ago

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Why People Hate AI
Why People Hate AI

Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and ef…

2 weeks ago

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Inside Dries Van Noten’s Venice Manifesto
Inside Dries Van Noten’s Venice Manifesto

For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship an…

2 weeks, 6 days ago

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Why Some Retailers are Ignoring the Internet
Why Some Retailers are Ignoring the Internet

For years, the fashion industry operated under the assumption that digital scale was the right path. However, the "growth-at-all-costs" model is curr…

3 weeks ago

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Britt Moran on Why Atmosphere Is a Real Luxury Product
Britt Moran on Why Atmosphere Is a Real Luxury Product

For the global luxury industry, Salone del Mobile in Milan has become a moment where brands look beyond the runway to expand into the broader "lifest…

3 weeks, 5 days ago

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Why Luxury Still Can’t Find Its Way Out of the Slump
Why Luxury Still Can’t Find Its Way Out of the Slump

Luxury entered 2026 with hopes that new creative directors and signs of stabilisation would finally help the sector turn a corner. Instead, the lates…

4 weeks ago

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