Podcast Episodes
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Why Newsletters Are Turning Comments Into Communities
Season 2 Episode 61
Lucas and Luna explore the shift from the 'broadcast-only' newsletter model to interactive comment threads that build real community. They look at ho…
2 weeks, 1 day ago
How Newsletters Use Surprise Bonuses to Retain Subscribers
Season 2 Episode 60
In this episode, Lucas and Luna explore a counterintuitive retention tactic used by top newsletter operators: sending unannounced bonus content to pa…
2 weeks, 2 days ago
How Newsletters Use Acquired Email Lists Without Burning Trust
Season 2 Episode 59
When you buy an email list, you inherit someone else's subscriber relationship. In this episode, Lucas and Luna dig into the nuance of list acquisiti…
2 weeks, 2 days ago
How Newsletters Use Welcome Sequences to Triple Open Rates
Season 2 Episode 58
In this episode of The Newsletter Podcast, Lucas and Luna dive into the specific mechanics of welcome sequences — those first few emails after a subs…
2 weeks, 3 days ago
How Newsletters Use Gift Subscriptions to Grow Revenue
Season 2 Episode 57
Lucas and Luna explore a surprisingly effective growth tactic for paid newsletters: gift subscriptions. They break down the mechanics, the psychology…
2 weeks, 3 days ago
How Newsletters Use Founding Member Campaigns to Launch
Season 2 Episode 56
Lucas and Luna explore how newsletter creators use 'founding member' campaigns to generate early revenue, build community, and validate their concept…
2 weeks, 4 days ago
How Newsletters Use Social Proof to Convert Free Readers Into Paid Subscribers
Season 2 Episode 55
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter creators are using social proof — testimonials, subscriber counts, n…
2 weeks, 4 days ago
How Newsletters Use Freemium Models to Grow Revenue
Season 2 Episode 54
Lucas and Luna dive into how email newsletters are increasingly using freemium pricing — offering a free tier alongside a paid subscription — to maxi…
2 weeks, 5 days ago
How Newsletters Are Using Physical Editions to Stand Out
Season 2 Episode 53
In this episode of The Newsletter Podcast, Lucas and Luna explore the surprising trend of email newsletter creators launching limited-run physical pr…
2 weeks, 5 days ago
Why Newsletters Are Using Audio Editions to Grow Subscribers
Season 2 Episode 52
Episode 52 of The Newsletter Podcast explores the rising trend of audio editions in email newsletters. Lucas and Luna discuss how Substack's audio fe…
2 weeks, 6 days ago