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How Newsletters Use Welcome Sequences to Triple Open Rates
Season 2
Episode 58
Published 2 weeks, 3 days ago
Description
In this episode of The Newsletter Podcast, Lucas and Luna dive into the specific mechanics of welcome sequences — those first few emails after a subscriber joins. They break down a case study from a B2B newsletter that tripled its open rates by restructuring its five-email onboarding flow. The hosts discuss timing, content mix, and the one metric that matters most: reply rate. They also touch on how welcome sequences can reduce churn by setting expectations early. If you run a newsletter, this episode gives you a concrete framework to test this week.