Podcast Episodes

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The 10,000 Hour Rule Counts the Wrong Thing | Daily Essay

Episode 137

James Dyson built the same vacuum cleaner 5,127 times in an unheated coach house while his wife taught school to cover the mortgage. Four years on on…

2 months, 3 weeks ago

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Everything Feels Important? It's a Ranking Problem | Daily Essay

Episode 136

Napoleon's surgeon-in-chief had more wounded men than surgeons, so he threw rank out and sorted by injury instead. Alexander Kotov wrote the same mov…

2 months, 4 weeks ago

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Neil Gaiman's Two-Draft Rule | Daily Essay

Episode 135

Each book Neil Gaiman writes gets written twice. He writes the first draft by hand, because a pen is slow enough to think a sentence all the way thro…

2 months, 4 weeks ago

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Your Cold Shower Is an Exposure Therapy Rep | Daily Essay

Episode 134

Day 389 the cold water stopped scaring me, and that is the day it stopped being a courage challenge. Clinicians call the mechanism exposure therapy: …

2 months, 4 weeks ago

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Your Habit List Is a Single Point of Failure | Daily Essay

Episode 133

Five good habits can be one bet wearing five coats. Mine all covered my health, and nothing else in my life had any cover at all. Three hydraulic sys…

3 months ago

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You Stopped Feeling It. It Didn't Stop Working. | Daily Essay

Episode 132

Egypt dammed the Nile to stop the yearly flood, and two years later the sardine catch off the delta had fallen from about 15,000 tons to about 550. B…

3 months ago

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Stop Raising Your Standards. Start Proving Them. | Daily Essay

Episode 131

Chris Ferguson had already won a World Series of Poker Main Event when he ran a fresh bankroll from zero to ten thousand dollars, and he never put mo…

3 months ago

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190,000 Taste Tests Said Yes. Customers Said No. | Daily Essay

Episode 130

Coke swapped a recipe that worked and 40,000 people wrote in to complain. The bicycle, the honeycomb and the QWERTY keyboard each show a different wa…

3 months ago

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Madam C.J. Walker: $1.25 to 20,000 Agents | Daily Essay

Episode 129

Her best proof that her hair formula worked was her own bald head. She carried before-and-after photographs into church basements and told the story …

3 months ago

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The 200-Million-Year Test for Any Habit | Daily Essay

Episode 128

I dug the same grave 5 times. All 5 climbed back out, some more than once. A habit that outlives my judgment is one worth keeping, and a crocodile th…

3 months ago

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