Episode Details
Back to Episodes190,000 Taste Tests Said Yes. Customers Said No. | Daily Essay
Description
Coke swapped a recipe that worked and 40,000 people wrote in to complain. The bicycle, the honeycomb and the QWERTY keyboard each show a different way a design stops changing, and why touching a finished one costs you.
Featuring: Donella Meadows, John Kemp, Christopher Sholes, Thomas Hales
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Chapters:
(00:00) Watch the system before you touch it
(00:14) Running 21 experiments a day
(00:32) The bicycle's decades of guessing
(00:47) Starley's Rover fixes the frame in 1885
(01:12) The honeycomb's 2000 year proof
(01:54) New Coke and 190000 taste tests
(02:45) Guarding meditation from endless tweaks
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