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Q4 Seller Roadmap Revealed - Maximise Online Sales This Holiday Season
Episode 8
In this episode, Ali and Zamir rip the wrapping off Q4, a crucial period for sellers from October to December. They dive headfirst into the …
1 year, 10 months ago
From Google to Amazon - Mastering the Art of Advertising
Episode 7
In this episode, Ali & Zamir explore the philosophy of advertising, by comparing strategies on Google and Amazon.
While the core principles o…
1 year, 10 months ago
Is Your Amazon Ad Spend Paying for a Rocket to Mars?
Episode 6
In this episode, Ali & Zamir dive headfirst into a common misconception surrounding Amazon advertising: that higher bids guarantee more visi…
1 year, 10 months ago
How to Slash Your Cost-Per-Click by 90%
Episode 5
In this episode, Zamir and Ali dive into the economics of search, and in particular, Amazon advertising. They explore the concept of search …
1 year, 10 months ago
Amazon’s Changing Fees: What You Need to Know for 2024/25
Episode 4
In this episode, Zamir and Ali break down the key changes to Amazon’s fees in 2024 and discuss how these new policies will impact sellers. F…
1 year, 11 months ago
The Good, the Bad, and the Ugly of Resellers on Amazon
Episode 3
In this episode, Zamir and Ali explore the complex world of resellers on Amazon, breaking down the good, the bad, and the ugly scenarios tha…
1 year, 11 months ago
Amazon vs. Brand Identity: Are You Missing Out?
Episode 2
In this episode, hosts Zamir and Ali dig into the controversial topic of why some brands refuse to sell on Amazon. With a lively back-and-fo…
1 year, 11 months ago
FBA vs. Seller Fulfilled Prime: Is FBA Still King?
Episode 1
In this episode, Zamir drops a bombshell: FBA (Fulfilled by Amazon) may no longer be the best option for sellers on Amazon. Joined by Ali, t…
1 year, 11 months ago
Trailer
Episode 1
Welcome to The Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing…
2 years ago