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Why Talent Isn’t Enough to Build a Creative Career
Why Talent Isn’t Enough to Build a Creative Career

Talent matters. But talent alone rarely builds a lasting creative career.

In this episode of The Expert Method, Ian sits down with songwriter, publish…

3 weeks, 2 days ago

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You’re Using AI Like Google. That’s the Problem.
You’re Using AI Like Google. That’s the Problem.

Ask a question. Get an answer. Repeat. That’s the search-engine habit Andrew Brummer wants you to break. His alternative: start with the outcome you …

3 weeks, 5 days ago

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Why You Keep Falling Back Into Old Patterns (and How to Make Change Stick)
Why You Keep Falling Back Into Old Patterns (and How to Make Change Stick)

You can know exactly what pattern is holding you back and still keep repeating it.

People pleasing. Overthinking. Second-guessing yourself. Imposter s…

4 weeks ago

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How to Live With Purpose in a Confusing World
How to Live With Purpose in a Confusing World

In a world filled with competing ideas about success, meaning, identity, and what we should do with our lives, it’s easy to feel like you’re moving w…

1 month ago

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Why Success Feels So Hard
Why Success Feels So Hard

Why does success so often feel like a constant fight?

In this episode of The Expert Method, Ian sits down with Roberta Ravella to challenge one of the…

1 month ago

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Why You Know What to Do and Still Don’t Do It
Why You Know What to Do and Still Don’t Do It

You know what you need to do.

You’ve set the goal. You understand the strategy. You may even have a clear plan for getting there.

So why do you still s…

1 month ago

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How to Become a Leader People Actually Want to Follow
How to Become a Leader People Actually Want to Follow

A title can put you in charge. It can’t make people trust you — and it definitely can’t make them want to follow you.

In this episode of The Expert Me…

1 month, 1 week ago

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Why Full Restaurants Still Lose Money
Why Full Restaurants Still Lose Money

A full dining room doesn’t necessarily mean a profitable restaurant.

In this episode of The Expert Method, Ian Gatzke sits down with Jim Taylor of Ben…

1 month, 1 week ago

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How to Get Your Business Recommended by AI
How to Get Your Business Recommended by AI

AI is becoming a new layer of discovery. People are no longer just searching Google for businesses to hire — they’re asking tools like ChatGPT who th…

1 month, 1 week ago

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How to Start When You Don’t Know What to Do
How to Start When You Don’t Know What to Do

What do you do when you know you need to move forward—but you have no idea what the right next step is?

In this episode of The Expert Method, Ian Gatz…

1 month, 2 weeks ago

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