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Human Touch vs AI Copywriters -- Katrina McKinnon // copysmiths.com
Human Touch vs AI Copywriters -- Katrina McKinnon // copysmiths.com

Episode 823

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between…

3 years, 8 months ago

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Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com
Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com

Episode 822

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than…

3 years, 8 months ago

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Mapping intent & conversion rate to create high ROI content -- Thomas Johnson // We Buy Any Car
Mapping intent & conversion rate to create high ROI content -- Thomas Johnson // We Buy Any Car

Episode 821

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO …

3 years, 8 months ago

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Leveling Up Keyword Mapping with Intent -- Thomas Johnson // We Buy Any Car
Leveling Up Keyword Mapping with Intent -- Thomas Johnson // We Buy Any Car

Episode 820

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure…

3 years, 8 months ago

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Remote Work for SEO's -- Elaine Richards // Basecamp
Remote Work for SEO's -- Elaine Richards // Basecamp

Episode 819

Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many …

3 years, 8 months ago

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Executives Perspective on SEO -- Elaine Richards // Basecamp
Executives Perspective on SEO -- Elaine Richards // Basecamp

Episode 818

Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business pa…

3 years, 8 months ago

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Would You Bet on Alphabet Stock -- July 2022
Would You Bet on Alphabet Stock -- July 2022

Episode 817

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. It’s been a difficult two years for tech stocks and even the …

3 years, 8 months ago

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Google Punts on 3rd Party Cookie Depreciation -- July 2022
Google Punts on 3rd Party Cookie Depreciation -- July 2022

Episode 816

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is singing an all too familiar tune and they’ve once a…

3 years, 8 months ago

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Google's Product Review Update Launch -- July 2022
Google's Product Review Update Launch -- July 2022

Episode 815

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is back on the update train with the July 2022 product…

3 years, 8 months ago

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July Winners & Losers -- Tyson Stockton // previsible.io
July Winners & Losers -- Tyson Stockton // previsible.io

Episode 814

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in July. With …

3 years, 8 months ago

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