Podcast Episodes

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Long vs Short Term Digital Marketing Strategy -- Brenton Thomas // Twibi
Long vs Short Term Digital Marketing Strategy -- Brenton Thomas // Twibi

Episode 1035

Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility …

2 years, 10 months ago

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GA4 Migration: A Step-by-Step Guide -- Brenton Thomas // Twibi
GA4 Migration: A Step-by-Step Guide -- Brenton Thomas // Twibi

Episode 1034

Brenton Thomas, Founder of Twibi, talks about how to migrate from Universal Analytics to Google Analytics. As of July 1st, 2023, Universal Analytics …

2 years, 10 months ago

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Remote Work for SEO's -- Elaine Richards // Basecamp
Remote Work for SEO's -- Elaine Richards // Basecamp

Episode 1033

Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many …

2 years, 10 months ago

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Executives Perspective on SEO -- Elaine Richards // Basecamp
Executives Perspective on SEO -- Elaine Richards // Basecamp

Episode 1032

Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business pa…

2 years, 10 months ago

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Why Google Reviews as a Ranking Factor are Bigger Than You Think -- Joey Randazzo // SEO Growth Partners
Why Google Reviews as a Ranking Factor are Bigger Than You Think -- Joey Randazzo // SEO Growth Partners

Episode 1031

Joey Randazzo, Owner of SEO Growth Partners, talks about the importance of Google reviews as a ranking factor and how they influence a business's onl…

2 years, 10 months ago

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Why ChatGPT and Bard Aren't Useful (Yet) -- Joey Randazzo // SEO Growth Partners
Why ChatGPT and Bard Aren't Useful (Yet) -- Joey Randazzo // SEO Growth Partners

Episode 1030

Joey Randazzo, Owner of SEO Growth Partners, talks about defining SEO goals and success. SEO clients and stakeholders may not always have a clear und…

2 years, 10 months ago

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How AI Tools to Help with Your SEO -- Brian Piper // University of Rochester
How AI Tools to Help with Your SEO -- Brian Piper // University of Rochester

Episode 1029

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes t…

2 years, 10 months ago

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Conversational Search Impact the SEO Landscape -- Brian Piper // University of Rochester
Conversational Search Impact the SEO Landscape -- Brian Piper // University of Rochester

Episode 1028

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO land…

2 years, 10 months ago

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Generative AI's Impact on the Content Landscape -- Brian Piper // University of Rochester
Generative AI's Impact on the Content Landscape -- Brian Piper // University of Rochester

Episode 1027

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our …

2 years, 10 months ago

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Thriving as a Latina Woman in a Male-Dominated Industry -- Yvette Valencia // We Do Web
Thriving as a Latina Woman in a Male-Dominated Industry -- Yvette Valencia // We Do Web

Episode 1026

Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing …

2 years, 10 months ago

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