Podcast Episodes
Back to Search
Will AI-generated content be indistinguishable from human content in search rankings by 2025?
Episode 1558
Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantag…
1 year, 4 months ago
How to (and not to) use AI in your SEO
Episode 1557
AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explai…
1 year, 4 months ago
Backlinking will have a resurgence with AI search?
Episode 1555
Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why…
1 year, 4 months ago
How to win buy-in from upper management in your first 90 days
Episode 1556
Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the criti…
1 year, 4 months ago
The big three KPIs all SEO teams should report on
Episode 1554
Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team shoul…
1 year, 4 months ago
Should SEO teams embrace CRO as a core part of our work?
Episode 1553
Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optim…
1 year, 4 months ago
One word for the fundamental shift in search over the next 12 months
Episode 1552
AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of…
1 year, 4 months ago
How AI is transforming search
Episode 1551
Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO…
1 year, 5 months ago
How to maintain traffic when AI summaries answer user queries directly in search results
Episode 1550
AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather …
1 year, 5 months ago
Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities?
Episode 1549
Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less …
1 year, 5 months ago