Podcast Episodes
Back to Search
The evolution of engagement metrics over the next 18 months
Episode 1646
Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must esta…
8 months, 4 weeks ago
Invest SEO resources building comprehensive content vs acquiring high-quality backlinks
Episode 1645
Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO lead…
8 months, 4 weeks ago
Will internal linking continue to be a core pillar in building topical authority?
Episode 1644
Topical authority requires omnipresence across evolving search platforms beyond traditional Google dominance. Daniel Horowitz, SEO strategist at Info…
8 months, 4 weeks ago
Mastering AI Search with Topical Authority and Links
Episode 1643
AI-generated content is flooding search results, making topical authority more critical than ever. Daniel Horowitz, SEO strategist at Informatica, sh…
9 months ago
Key skill sets and roles to build your SEO team from the ground up
Episode 1642
Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, cla…
9 months ago
LLM.txt files — trend or trash?
Episode 1641
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search en…
9 months ago
Technical SEO infrastructure vs human-crafted content quality with limited resources
Episode 1640
Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and found…
9 months ago
How will machine trust signals evolve for content creators next year?
Episode 1639
LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why …
9 months ago
Does retrieval-based search make traditional keyword research obsolete?
Episode 1638
Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and found…
9 months ago
Machine trust and retrieval-based search transformation
Episode 1637
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search en…
9 months, 1 week ago