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What Discounts Actually Make People Buy (Study)
Episode 595
There's this thing that happens when you run an e-commerce store. You know you need to discount, but you're terrified. Terrified of training customer…
8 months, 3 weeks ago
This Founder Automated Influencer Outreach Completely
Episode 594
So there's this guy, Bora Celik. Software engineer, thirty years in the game. Last year he tells his investors something crazy: SaaS is dead. Not dyi…
9 months ago
Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand
Episode 593
So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. …
9 months, 1 week ago
What's New in Shopify: November 2025
Episode 592
Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit a…
9 months, 2 weeks ago
Black Friday Starts Early: The 3-Week Email Strategy
Episode 591
Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the t…
9 months, 3 weeks ago
Accessibility: Bet Hannon's 4-Step Fix
Episode 590
"These tools rely on automation that only catches 30% of issues. And for blind users with screen readers? The overlays often conflict with their assi…
9 months, 4 weeks ago
Smart Marketer Live 2025
Episode 589
I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actua…
10 months ago
Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives
Episode 588
So there's this baseball media company. They make shirts about guys with nicknames like "The Big Dumper." And they needed three different store exper…
10 months, 1 week ago
SEO Is Dead. Long Live GEO. w/ Domaine's Mac King
Episode 587
"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time…
10 months, 3 weeks ago
Jamil Bhuya: Why Store Owners Can't See Conversion Killers
Episode 586
Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspe…
10 months, 4 weeks ago