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What's New in Shopify: November 2025
Episode 592
Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit a…
2 months, 1 week ago
Black Friday Starts Early: The 3-Week Email Strategy
Episode 591
Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the t…
2 months, 2 weeks ago
Accessibility: Bet Hannon's 4-Step Fix
Episode 590
"These tools rely on automation that only catches 30% of issues. And for blind users with screen readers? The overlays often conflict with their assi…
2 months, 3 weeks ago
Smart Marketer Live 2025
Episode 589
I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actua…
3 months ago
Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives
Episode 588
So there's this baseball media company. They make shirts about guys with nicknames like "The Big Dumper." And they needed three different store exper…
3 months, 1 week ago
SEO Is Dead. Long Live GEO. w/ Domaine's Mac King
Episode 587
"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time…
3 months, 2 weeks ago
Jamil Bhuya: Why Store Owners Can't See Conversion Killers
Episode 586
Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspe…
3 months, 3 weeks ago
Bots, Fraud, & Other Online Store BS
Episode 585
We're seeing 10x more bots than humans on client stores. Fraudsters are buying your cheapest items to test stolen credit cards. Your SEO agency wants…
3 months, 4 weeks ago
The $720K Exit That Disappeared
Episode 584
"I'm not very good at success. That's something I learned as part of this."
Ben Knegendorf went from forklift operator at Walmart to selling his stake…
4 months ago
They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)
Episode 582
Also available on YouTube: youtu.be/gGdS45JY2Yo
Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for ju…
4 months, 1 week ago