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MBA2079 Should You Give Up Equity to Attract Talent?
What’s top talent really worth? Is it worth giving up a piece of your business?
Offering equity can be a smart move. But too many entrepreneurs do it…
4 years ago
MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise
You don’t have to start your own business to run your own business.
Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead …
4 years ago
MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday
Got a digital product to sell? Get it on Product Hunt.
Product Hunt is a wildly popular, seriously trusted resource where real consumers share their …
4 years ago
MBA2076 Is Selling a Lifetime Deal a Good Idea?
Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later?
Like any strateg…
4 years ago
MBA2075 Q&A Wednesday: Why is my sales funnel not working?
There’s a flaw in the “funnel” approach.
It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnel…
4 years ago
MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing
Cold emailing works — just maybe not the way you think it does.
Sending an unsolicited message to a complete stranger is…awkward at best. But ask any…
4 years ago
MBA2073 Must Read: Price for Growth by Jeff Robinson
Are you charging too much?
Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth go…
4 years ago
MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday
If you’re not segmenting, you’re not email marketing.
The first rule of marketing is that you can’t say the same thing to everyone. As much as possib…
4 years, 1 month ago
MBA2071 How to Discount Your Product While Maximizing Revenue
Can lower prices = more revenue? Sure — but only if you do it right.
Yes, we spend a lot of time on this podcast advocating for higher prices. “Who c…
4 years, 1 month ago
MBA2070 Q&A Wednesday: Any tips on running an in-person event?
The good news: in-person events are a viable option again (finally).
The bad news: it’s been a while. Do we still remember how to pull them off?
It’s…
4 years, 1 month ago