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MBA2081 How to Prepare For a Recession
MBA2081 How to Prepare For a Recession

There’s a storm coming.

But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely t…

3 years, 8 months ago

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MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed?
MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed?

It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5?

It’s Q&A Wednesday, and w…

3 years, 9 months ago

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MBA2079 Should You Give Up Equity to Attract Talent?
MBA2079 Should You Give Up Equity to Attract Talent?

What’s top talent really worth? Is it worth giving up a piece of your business?

Offering equity can be a smart move. But too many entrepreneurs do it…

3 years, 9 months ago

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MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise
MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise

You don’t have to start your own business to run your own business.

Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead …

3 years, 9 months ago

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MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday
MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday

Got a digital product to sell? Get it on Product Hunt.

Product Hunt is a wildly popular, seriously trusted resource where real consumers share their …

3 years, 9 months ago

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MBA2076 Is Selling a Lifetime Deal a Good Idea?
MBA2076 Is Selling a Lifetime Deal a Good Idea?

Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later?

Like any strateg…

3 years, 9 months ago

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MBA2075 Q&A Wednesday: Why is my sales funnel not working?
MBA2075 Q&A Wednesday: Why is my sales funnel not working?

There’s a flaw in the “funnel” approach.

It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnel…

3 years, 9 months ago

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MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing
MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing

Cold emailing works — just maybe not the way you think it does.

Sending an unsolicited message to a complete stranger is…awkward at best. But ask any…

3 years, 9 months ago

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MBA2073 Must Read: Price for Growth by Jeff Robinson
MBA2073 Must Read: Price for Growth by Jeff Robinson

Are you charging too much?

Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth go…

3 years, 9 months ago

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MBA2072 How to Segment Your Email List to Improve Conversions  + Free Ride Friday
MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday

If you’re not segmenting, you’re not email marketing.

The first rule of marketing is that you can’t say the same thing to everyone. As much as possib…

3 years, 9 months ago

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