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Episode 95 - 5 Ways to Create High-Converting Pre-Sale Content with Lindsay Marder
Episode 95 - 5 Ways to Create High-Converting Pre-Sale Content with Lindsay Marder

If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consid…

6 years, 3 months ago

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Episode 94 - The Secret To Smarter Scale: Calculating & Using Lifetime Customer Value with John Grimshaw
Episode 94 - The Secret To Smarter Scale: Calculating & Using Lifetime Customer Value with John Grimshaw

What’s the ultimate metric you should measure to grow your business?  Smart direct response marketers might say Cost Per Acquisition (CPA) or Return …

6 years, 4 months ago

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Episode 93 - How to Create an Irresistible Culture for Customers and Team Members with Anthony Mink of Live Bearded
Episode 93 - How to Create an Irresistible Culture for Customers and Team Members with Anthony Mink of Live Bearded

Building an irresistible culture.  Creating raving fans. Treating your customers like friends of 10+ years.  These are some of the philosophies that’…

6 years, 4 months ago

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Episode 92 - Taking Advantage of the Full Amazon Stack with Kiri Masters
Episode 92 - Taking Advantage of the Full Amazon Stack with Kiri Masters

Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan an…

6 years, 4 months ago

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Episode 91 - Using SMS Marketing Flows to Grow Your eCommerce Brand with Arri Bagah
Episode 91 - Using SMS Marketing Flows to Grow Your eCommerce Brand with Arri Bagah

Arri is a whizkid of sorts when it comes to messenger marketing and SMS marketing.  At the ripe old age of 22 he’s leading his team at Conversmart an…

6 years, 4 months ago

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Episode 90 - 4 Lessons from the First Business Lead at Amazon Seller Central - Brad Moss
Episode 90 - 4 Lessons from the First Business Lead at Amazon Seller Central - Brad Moss

To date, this was one of my favorite episodes to record.  Partially because I love Amazon and love hearing behind the scenes stories from people who’…

6 years, 5 months ago

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Episode 89 - How to Price Your Products to Maximize Your Results with Paulina Masson
Episode 89 - How to Price Your Products to Maximize Your Results with Paulina Masson

Paulina Masson is the founder of Shopkeeper and a longtime Amazon seller.  She has a wealth of knowledge when it comes to pricing products. She under…

6 years, 5 months ago

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Episode 88 - AI and The Future of Digital Marketing with Frederick Vallaeys
Episode 88 - AI and The Future of Digital Marketing with Frederick Vallaeys

Is AI coming for all of our jobs?  As agencies and marketers, are we on the road to irrelevance?  Probably not fully, but our roles and our perspecti…

6 years, 5 months ago

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Episode 87 - How to Create a Full Funnel With YouTube Ads with Brett Curry - SMMW 2019
Episode 87 - How to Create a Full Funnel With YouTube Ads with Brett Curry - SMMW 2019

A few months ago I delivered a talk at Social Media Marketing World 2019 on how to create a full funnel with YouTube ads.  Feedback on the session wa…

6 years, 5 months ago

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Episode 86 - How To Generate 1.8 Million Monthly Page Views Free Using YouTube with Christian Zeron from TheoandHarris.com
Episode 86 - How To Generate 1.8 Million Monthly Page Views Free Using YouTube with Christian Zeron from TheoandHarris.com

Christian Zeron started selling vintage watches online in college.  We started mainly with some free time, a lot of creativity and a serious watch ob…

6 years, 6 months ago

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