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The Future Of The Membership Model
Memberships are shifting — and the old evergreen sales model isn’t converting like it used to.
In this episode, I share what’s actually working right …
9 months, 3 weeks ago
The Launch Strategy Behind A 1000+ Member Community
This week I’m sharing a behind-the-scenes look at how we recently migrated more than 1,000 members into a new custom Circle app for a client.
If you’r…
9 months, 4 weeks ago
A New Way To Think About Community Engagement
We talk a lot about increasing engagement, but not enough about defining what meaningful engagement actually looks like. In this episode, I break dow…
10 months, 1 week ago
The Simple Survey Question That Can Boost Engagement
When I’m working with a client on engagement and retention, one of the first things I like to do is run a member survey. There’s one deceptively simp…
10 months, 2 weeks ago
Listener Q: Pricing Models and Churn Rates for Memberships
Cheyenne asked me two questions: what’s a normal churn rate for a membership, and do I recommend monthly, quarterly, or annual pricing?
In this episo…
10 months, 4 weeks ago
Listener Q: How to Get Members to Share Knowledge
Today I’m answering a question from Cepee, founder of She Hit Refresh. She asked how to encourage members to share knowledge with each other beyond t…
10 months, 4 weeks ago
Listener Q: Using AI In Your Programs
In this episode, I answer Amanda’s question about how to use AI inside your programs. I share real examples I’ve seen like surprise and delight GPTs,…
11 months ago
Listener Q: How do you put your health first AND build your community?
In this episode I’m answering a listener question from Leslie, who asked how I prioritize my health while running a business. Over the past 18 months…
11 months ago
Listener Q: Restructuring Courses Into a Membership Model
Enzo asked me whether he should restructure his large software courses into smaller trainings inside a membership. I love this direction, and in this…
11 months, 1 week ago
Listener Q: Community Strategies to Grow Your Service Business
This week’s listener question came from Vidy, who asked how to get back into community building and networking to grow her design business. I share m…
11 months, 1 week ago