Podcast Episodes
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WOAS: Waste of Ad Spend
Podean, an independent retail media and marketplaces agency, recently launched the "WOAS" Awards (Waste of Ad Spend Awards), a parody award highlight…
1 year, 5 months ago
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
President Trump's sweeping tariffs are forcing consumer brands to make difficult trade-offs, with one of the most immediate impacts being on advertis…
1 year, 5 months ago
'Vibe Marketing' comes to retail media
In this episode, Kiri Masters explores how "vibe marketing" - a concept originating in tech circles - can be applied to retail media strategies. She …
1 year, 5 months ago
Walmart puts the hard word on advertisers with 25% spend bump
In this episode, the host Kiri Masters examines Walmart's reported push for brands to increase their retail media spending by 25% year-over-year as p…
1 year, 5 months ago
Our New 2-Speed Marketplace
In this insightful episode, Kiri Masters analyzes data from Momentum Commerce that reveals a fascinating "frugal frenzy" emerging across Amazon's mar…
1 year, 5 months ago
Panel: The death of the marketing funnel
In this panel episode, industry leaders discuss the evolving nature of the customer journey in today's digital landscape. Josh Clarkson, Global Lead …
1 year, 5 months ago
The Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization
This episode explores the complex landscape of retail media measurement, focusing on insights from the Path to Purchase Institute's Retail Media Guil…
1 year, 6 months ago
Why Real-Time Bidding Is Retail Media's Next Frontier
This episode delves into the current landscape of retail media where Amazon and Walmart dominate market share, yet there are over 70 competing retail…
1 year, 6 months ago
I Tested Amazon's AI Shopping Agent That Buys From Other Websites
In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase di…
1 year, 6 months ago
Panel: New and exciting retail media metrics
In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at …
1 year, 6 months ago