Podcast Episodes
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The 5 Best Free Resources For Learning Retail Media In 2025
This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on h…
1 year, 3 months ago
The Retail Media Performance Gap Is Even Wider Than We Thought!
In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps amo…
1 year, 3 months ago
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads
In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its adve…
1 year, 3 months ago
Shopper marketing in the age of retail media
In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting h…
1 year, 3 months ago
Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders
In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments t…
1 year, 3 months ago
Retail Media's Next Challenge: Proving Real Results
In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over …
1 year, 3 months ago
More retail media spend = More measurement scrutiny
In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Desp…
1 year, 3 months ago
Amazon Sellers Report More Fraudulent Customer Returns
In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and…
1 year, 3 months ago
How Thrive Market Is Building A Different Type Of Retail Media Network
In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares i…
1 year, 3 months ago
Is Retail Media Part of Search, or Is Search Part of Retail Media?
This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, a…
1 year, 3 months ago