Podcast Episodes
Back to Search9.4% Promo Spike in the UK, Red Bull's Antitrust Probe; The Italian Pasta War
Season 1 Episode 38
This week, UK grocery promotions surged 9.4% , a desperate move in a market where 94% of promos fail to add category value. This masks a "hidden cost…
7 months, 2 weeks ago
Kimberly-Clark’s acquires Kenvue: a Revenue Management Move
Today, Kimberly-Clark announced it buys Kenvue. It is actually investing in a Revenue Management transformation. In this week’s episode, we unpack wh…
7 months, 3 weeks ago
The Halloween Hall of Promotional Horrors!
Season 1 Episode 38
In this ghoulishly good Halloween special of FMCG Weekly, we dig up five bone-chilling promo disasters that left profits six feet under — from Heinz’…
7 months, 4 weeks ago
Why Nestlé’s RGM Strategy Hit a Wall
Season 1 Episode 37
Nestlé is shedding 16,000 jobs to pivot from a pricing-led growth strategy to a data-driven, mix-optimized revenue model—abandoning brute-force RGM i…
8 months, 1 week ago
Seven Seconds to Win: Inside P&G’s Shelf Strategy
Season 1
This week's episode looks at how P&G is redefining brand relevance with a focus on the critical seven seconds at the shelf. Amazon is reshaping the g…
8 months, 2 weeks ago
Aldi Changes Its Branding Strategy: A Shift That Redefines Private Label
Aldi is undertaking its most significant branding transformation in the U.S., moving from a fragmented “phantom brand” model to a unified, masterbran…
8 months, 3 weeks ago
News from Amazon, Heineken, Haribo, and Asda
This week’s episode of FMCG Weekly dives into Amazon’s exit from its UK Fresh stores and strategic pivot to online grocery. We examine Heineken’s $3.…
9 months ago
The Hidden Costs of Promotions
The Accuris Source of Business® framework shifts promotion analytics from simplistic gross volume uplift to a richer, profit‑centred model. It reveal…
9 months ago
Revenue Growth in a Cup: How Keurig and JDE Plan to Win
This special edition of FMCG Weekly dives into Keurig Dr Pepper’s $18 billion acquisition of JDE Peet’s, a move that reshapes the global coffee and b…
10 months ago
From Pricing Pivots to Snack Diplomacy: Kellanova, Hershey and Mondelez
This week, FMCG Weekly explores Kellanova’s strategic pivot back to traditional pricing and promotions as volume growth returns, highlighting the com…
10 months, 2 weeks ago