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Aldi Changes Its Branding Strategy: A Shift That Redefines Private Label

Aldi is undertaking its most significant branding transformation in the U.S., moving from a fragmented “phantom brand” model to a unified, masterbran…

6 months, 3 weeks ago

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News from Amazon, Heineken, Haribo, and Asda

This week’s episode of FMCG Weekly dives into Amazon’s exit from its UK Fresh stores and strategic pivot to online grocery. We examine Heineken’s $3.…

7 months ago

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The Hidden Costs of Promotions

The Accuris Source of Business® framework shifts promotion analytics from simplistic gross volume uplift to a richer, profit‑centred model. It reveal…

7 months ago

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Revenue Growth in a Cup: How Keurig and JDE Plan to Win

This special edition of FMCG Weekly dives into Keurig Dr Pepper’s $18 billion acquisition of JDE Peet’s, a move that reshapes the global coffee and b…

8 months ago

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From Pricing Pivots to Snack Diplomacy: Kellanova, Hershey and Mondelez

This week, FMCG Weekly explores Kellanova’s strategic pivot back to traditional pricing and promotions as volume growth returns, highlighting the com…

8 months, 2 weeks ago

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Cola Wars 2.0, Tesco’s Tech Takeover, and McDonald’s Value Crisis

Season 1 Episode 28

This week, the Cola Wars return as PepsiCo launches a prebiotic Pepsi and Coca-Cola unveils a cane sugar variant. Tesco celebrates five transformativ…

9 months ago

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Kraft Heinz’s Breakup Plan: What It Would Mean for UK & European FMCG

Season 1 Episode 27

Tpoday, the Wall Street Journal broke the news that Kraft Heinz potentially considers a demerger into two independent companies, a decade after its i…

9 months, 2 weeks ago

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Del Monte, Unilever and Premiumization

Season 1 Episode 26

This week’s FMCG Weekly covers Del Monte’s Chapter 11 bankruptcy and sale process, amid a wave of CPG M&A activity. We examine how July is emerging a…

9 months, 3 weeks ago

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Punishment Juice and Price Pressures

Season 1 Episode 25

UK inflation slowed in May, yet food prices surged by 4.4%, intensifying pressure on low-income households and retailers. The Bank of England is expe…

10 months ago

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Special Edition: Stress Testing your 2026 Plan
Special Edition: Stress Testing your 2026 Plan

Season 1 Episode 24

This episode explores a new approach for FMCG leaders preparing their 2026 commercial plans: stress testing. Inspired by financial risk models, stres…

10 months, 1 week ago

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