Podcast Episodes
Back to SearchLidl, Hershey and Lindt’s 19% Price Hike
Season 2 Episode 1
This week’s episode analyzes three distinct strategies in the FMCG sector amidst high cocoa prices and inflation. We examine Lindt & Sprüngli’s robus…
3 months, 1 week ago
The Victoria's Secret Trap: Why the Grocery Aisle Needs a Promo Reset
Season 1 Episode 44
Victoria’s Secret’s announced today a successful pivot to fewer discounts (+9% sales, improved margins). At the same time the grocery sector in the U…
4 months, 3 weeks ago
Retail Media Update: News, Trends, and Measurement Challenges
Season 1 Episode 43
The retail media landscape is facing a reality check, with optimism dropping due to difficulties in proving incremental sales. While retailers from M…
5 months ago
Decision Framework for Christmas and End-of-Year Promotions
In this special episode of FMCG Weekly, we unpack a structured decision‑framework for Christmas and end‑of‑year promotions tailored to FMCG senior ex…
5 months, 1 week ago
Walmart’s CEO is Stepping Down. Here’s What Many Get Wrong About Its RGM Strategy
Season 1 Episode 39
With CEO Doug McMillon stepping down, we analyze the sophisticated RGM machine he built at Walmart. The "people-led, tech-powered" model, funded by i…
5 months, 2 weeks ago
9.4% Promo Spike in the UK, Red Bull's Antitrust Probe; The Italian Pasta War
Season 1 Episode 38
This week, UK grocery promotions surged 9.4% , a desperate move in a market where 94% of promos fail to add category value. This masks a "hidden cost…
5 months, 2 weeks ago
Kimberly-Clark’s acquires Kenvue: a Revenue Management Move
Today, Kimberly-Clark announced it buys Kenvue. It is actually investing in a Revenue Management transformation. In this week’s episode, we unpack wh…
5 months, 3 weeks ago
The Halloween Hall of Promotional Horrors!
Season 1 Episode 38
In this ghoulishly good Halloween special of FMCG Weekly, we dig up five bone-chilling promo disasters that left profits six feet under — from Heinz’…
5 months, 4 weeks ago
Why Nestlé’s RGM Strategy Hit a Wall
Season 1 Episode 37
Nestlé is shedding 16,000 jobs to pivot from a pricing-led growth strategy to a data-driven, mix-optimized revenue model—abandoning brute-force RGM i…
6 months, 1 week ago
Seven Seconds to Win: Inside P&G’s Shelf Strategy
Season 1
This week's episode looks at how P&G is redefining brand relevance with a focus on the critical seven seconds at the shelf. Amazon is reshaping the g…
6 months, 2 weeks ago