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Episode 041 – The Sale Begins When the Customer Says “No” (1953): How Elmer Leterman Sold the Unnecessary
Episode 41
What if “no” is not the end of a sale, but the beginning of a better conversation? This episode examines Elmer G. Leterman’s 1953 approach to creativ…
1Â day, 8Â hours ago
Episode 040 – The 5 Great Rules of Selling (1947): Why 1947 Sales Rules Still Work
Episode 40
Why do sales rules written in 1947 still sound familiar today? This episode examines Percy H. Whiting’s five-step framework—attention, interest, conv…
3Â days, 8Â hours ago
Episode 039 – How I Raised Myself from Failure to Success in Selling (1949): Frank Bettger’s Baseball Stats and Sales Myths
Episode 39
Frank Bettger turned a short, uneven baseball career into a powerful story of reinvention, enthusiasm, persistence, and disciplined selling. This epi…
5Â days, 8Â hours ago
Episode 038 – Tested Sentences That Sell (1937): The Sizzle, the Quote, and Ethical Persuasion
Episode 38
In this episode, we revisit Elmer Wheeler’s 1937 sales maxim “Don’t sell the steak—sell the sizzle” and examine what it reveals about persuasive lang…
1Â week ago
Episode 037 – Think and Grow Rich (1937): The Secret Criminal Life of Napoleon Hill
Episode 37
Napoleon Hill’s 1937 bestseller remains one of the most influential books in the success literature, but its author’s public story also contains disp…
1Â week, 2Â days ago
Episode 036 – How to Win Friends and Influence People (1936): Why Dale Carnegie Still Beats Algorithms
Episode 36
Dale Carnegie’s 1936 classic remains influential because its strongest lessons are not algorithms or tricks: they are disciplined habits of listening…
1Â week, 4Â days ago
Episode 035 – The Psychology of Selling and Advertising (1925): Why 1925 Marketing Rules Your Smartphone
Episode 35
In this episode, we explore Edward K. Strong Jr.’s The Psychology of Selling and Advertising (1925) and ask why many of its ideas still appear in the…
1Â week, 6Â days ago
Episode 034 – Scientific Selling and Advertising (1919): Truth, Trust, and the Science of Persuasion
Episode 34
In this episode, we explore the enduring lessons of Arthur H. Dunn’s Scientific Selling and Advertising (1919): why truth, trust, preparation, produc…
2Â weeks ago
Episode 033 – Fundamentals of Salesmanship (1916): Selling as a Science, Not a Gift
Episode 33
đź“– Get the book: Fundamentals of Salesmanship (Classic Reprint) by Norris A. Brisco
https://www.amazon.co.uk/dp/B0G6DXBJVZ?tag=learnbypodcas-21
As an Am…
1Â month, 2Â weeks ago
Episode #032 – The Science of Winning Trust – Selling Things by Orison Swett Marden
Episode 32
On this episode of the Financial Affluence Podcast, we explore the psychology and craft of selling, diving into key lessons from Selling Things by Or…
1Â month, 3Â weeks ago