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Borderless Marketing: Transferable Skills and Adapting to New Markets

Borderless Marketing: Transferable Skills and Adapting to New Markets


Season 1 Episode 8


"The differences [between markets and cultures] might even be a good thing. Also, don't be a perfectionist. Nobody knows everything, especially not when they're just beginning something new. Everybod…


Published on 1 year, 4 months ago

Rationalising Marketing with Rationale's Co-Managing Director - Rowan Morrison

Rationalising Marketing with Rationale's Co-Managing Director - Rowan Morrison


Season 1 Episode 7


"While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy/build the train tracks at the same time."

I think, ultimately, a lo…


Published on 1 year, 4 months ago

"LinkedIn is NOT a Social Media Channel" - James Potter, The Linked In Man

"LinkedIn is NOT a Social Media Channel" - James Potter, The Linked In Man


Season 1 Episode 6


"LinkedIn’s perception of a is shrinking over time. It has less impact in the LinkedIn ecosphere as time goes on. LinkedIn wants meaningful comments, human interaction."

James Potter, The Linked In …


Published on 1 year, 5 months ago

Freelancing vs. Employment: Riches or Ruins for Young Marketing Professionals?

Freelancing vs. Employment: Riches or Ruins for Young Marketing Professionals?


Season 1 Episode 5


“If their audience and potential clients are on TikTok/Instagram and they’re very good at leveraging these platforms to generate awareness and business – then boom! They have a winning formula that c…


Published on 1 year, 5 months ago

Career Transitions, Job Hunting and Ageism in Marketing

Career Transitions, Job Hunting and Ageism in Marketing


Season 1 Episode 4


“Don’t just think: I did these things at my job. Think about how those things that you did set you apart, make you relevant for the position that you are looking to get hired for.”

….

Marketers are the…


Published on 1 year, 6 months ago

Mastering the Art of Marketing: Skill, Finesse, and Continuous Learning

Mastering the Art of Marketing: Skill, Finesse, and Continuous Learning


Season 1 Episode 2


“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you. Because marketing is about influencing and changing behaviours so th…


Published on 1 year, 7 months ago

About Language, AI and Human Connection

About Language, AI and Human Connection


Season 1 Episode 3


“The things that make words worth reading are empathy, imagination, creativity, human relationships … AI is just a very, very comprehensive answering machine. Quality will trump quantity - always.”

El…


Published on 1 year, 7 months ago

Why [another] Marketing Podcast?

Why [another] Marketing Podcast?


Season 1 Episode 1


Welcome to Your Marketing Big Sister Podcast - where marketing meets authenticity.

I'm Ana Rogerson - a seasoned marketing professional with over 13 years of experience and a passion for helping othe…


Published on 1 year, 7 months ago





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