Podcast Episodes

How to Avoid Creating an Unsuccessful Marketing Plan

Season 1 Episode 18

I love to see marketing professionals succeed and we all know that it starts with the marketing plan. Here’s how to create a plan that won’t flop, won’t make you look bad and will support the busines…

Published on 10 months, 2 weeks ago

Working the Future: A Pragmatic Discussion about AI with Obsolete.com Founder - Jon Bains

Season 1 Episode 17

“What we do see is people aren't being replaced when they leave. So you have more natural attrition.

Certainly in creative industries there are fewer entry level jobs because a lot of those starter po…

Published on 10 months, 3 weeks ago

Rewriting Your Career: A Marketer’s Journey From Corporate to Freelancing

Season 1 Episode 16

“Really think about who you're writing for, you don't want to just write about the features all the time or how great your product is. You want to think about your audience. What are their pain point…

Published on 11 months, 3 weeks ago

How to Start a New Job on the Right Foot

Season 1 Episode 15

Throughout my career, I’ve started new jobs a handful of times. My experience - including both mistakes and things done correctly - has informed this episode in which I’m sharing a few tried-and-test…

Published on 1 year ago

The Value of Formal Marketing Education in a Free-Resource World

Season 1 Episode 14

Kiran is the CEO of Cambridge Marketing College, a Chartered Marketer, Fellow of the CIM and Freeman of the Worshipful Company of Marketors.

Kiran is the author of Assessing the Marketing Environment …

Published on 1 year, 1 month ago

Event Management Tips from an Industry Veteran

Season 1 Episode 13

Are events making you feel anxious? Are you new to the event arena and don't know where to start? You're not alone, I was there too.

In this episode, I'm sharing a few of the key lessons I've learned …

Published on 1 year, 1 month ago

How Overcoming Bullying led to a Successful Marketing Career

Season 1 Episode 12

A graduate of Manchester Metropolitan University, Rebecca Wheble launched Silly Goose Digital in 2023 and she is - by far - one of the most passionate marketers I have ever met.

Tune into this episode…

Published on 1 year, 2 months ago

Marketing the Marketing Freelancer: Between the Personal and Business Brand

Season 1 Episode 11

The first main decision you will face as you transition into freelancing is how you will market your services.

There are two main choices: to create a company brand [New Marketing Agency Name] or you…

Published on 1 year, 2 months ago

“The Things We Learned in 1991 are Completely Different From What I'm Teaching Today”

Season 1 Episode 10

“The Things We Learned in 1991 are Completely Different From What I'm Teaching Today” Dr Candan Elmer - Course Leader - BA (Hons) Digital Marketing, University of Central Lancashire (UCLan)

Published on 1 year, 2 months ago

From IT to Audio: Michael Bird's Career Journey and Podcasting Insights

Season 1 Episode 9

Published on 1 year, 3 months ago