Podcast Episodes
Back to SearchEp.492 Not Only Could Arnold Schwarzenegger Bench Press You, But He May Be Way Smarter Than You Too
Season 2 Episode 232
Arnold’s biggest secret to power wasn't muscles—it was his money.
Relying on your paycheck makes you desperate.
The secret to absolute power? "Boring…
2 months ago
Ep.491 Selling Addiction as a Human Right: The Lethal Masterclass in Turning a Deadly Habit into a Mandatory Status Symbol
Season 2 Episode 231
PR pioneer Edward Bernays did not double the tobacco market in 1929 by listing product features; he engineered a mass psychological movement by brand…
2 months ago
Ep.490 Catch Me If You Can: The Psychological Con That Proves Your Professional Credentials Are Completely Worthless
Season 2 Episode 230
Teenage con artist Frank Abagnale Jr. did not successfully fake his way into the cockpit or the operating room using flawless forgeries; he weaponize…
2 months ago
Ep.489 The Waterloo Heist: How a Private Espionage Network Executed the Greatest Financial Takeover in History
Season 2 Episode 229
In 1815, Nathan Rothschild used a private espionage network to learn of Napoleon’s defeat before the British government, allowing him to hijack Europ…
2 months ago
Ep.488 Surviving a Serial Killer: How Tylenol Turned a Deadly Crime into an Unassailable Business Moat
Season 2 Episode 228
When a crisis strikes, the natural corporate instinct is to minimize liability and hide behind PR. Do the exact opposite.
The 1982 Tylenol crisis pro…
2 months ago
Ep.487 Why Spelling Jessica with a 'G' is the Greatest Marketing Hack in Modern History
Season 2 Episode 227
Stop obsessing over a flawless, robotic customer journey.
Starbucks built a marketing empire by deliberately misspelling names to create shareable fr…
2 months, 1 week ago
Ep.486 How Lego Dodged Bankruptcy (And What It Teaches Us About Peak Productivity)
Season 2 Episode 226
Total freedom is secretly destroying your productivity.
Here is the biological and historical proof of why introducing strict constraints, artificial…
2 months, 1 week ago
Ep.484 The "Prisoner's Dilemma" Secret That Will Completely Change How You Negotiate
Season 2 Episode 224
We have been conditioned to believe that winning in business means ruthlessly crushing the competition. But math proves otherwise.
When scientists ra…
2 months, 1 week ago
Ep.483 How the Richest Man in History Accidentally Destroyed an Entire Economy
Season 2 Episode 223
We constantly assume that adding more money creates more wealth, but value is dictated entirely by scarcity.
Even pure gold becomes worthless when yo…
2 months, 1 week ago
Ep.482 The Ancient Roman Money Secret That Will Change How You Think About Income
Season 2 Episode 222
We obsess over the physical form of our wealth, but money has zero intrinsic value.
True wealth is holding exactly what the market desperately needs.…
2 months, 1 week ago