Podcast Episodes
Back to SearchEp.304 IKEA’s Flat-Pack Epiphany: Design for Constraints
Season 2 Episode 45
IKEA’s Flat-Pack Epiphany: Design for Constraints
A frustrated designer couldn’t fit a table into his car—so he unscrewed the legs. That moment sparked IKEA’s flat-pack model. Smaller boxes meant che…
Published on 1 week, 4 days ago
Ep.303 Nintendo’s Reinvention: Lateral Thinking Wins
Season 2 Episode 44
Nintendo’s Reinvention: Lateral Thinking Wins
Before Mario and Zelda, Nintendo was a struggling card company dabbling in toys, taxis—even instant rice. Nothing clicked until engineer Gunpei Yokoi re…
Published on 1 week, 5 days ago
Ep.302 3M’s Post-it Accident: Curiosity Beats Certainty
Season 2 Episode 43
3M’s Post-it Accident: Curiosity Beats Certainty
A failed attempt at super-glue became one of the world’s most iconic office products. At 3M, “wasted” experiments weren’t trashed—they were shelved un…
Published on 1 week, 6 days ago
Ep.301 Dyson’s 5,127 Prototypes: Obsession That Pays
Season 2 Episode 42
Dyson’s 5,127 Prototypes: Obsession That Pays
James Dyson didn’t strike gold on his first try—or his hundredth. By prototype number 5,127, after mortgaging his house and pushing past doubt, the bagle…
Published on 2 weeks ago
Ep.300 Apple — The Brand That Sells You, You
Season 2 Episode 41
Apple — The Brand That Sells You, You
When Steve Jobs returned to Apple, he didn’t talk about processors or storage. Instead, the “Think Different” campaign sold identity: Einstein, Gandhi, Picasso—t…
Published on 2 weeks, 3 days ago
Ep.299 Duolingo’s Owl: Personality as a Growth Engine
Season 2 Episode 40
Duolingo’s Owl: Personality as a Growth Engine
Duolingo’s TikTok isn’t about product demos—it’s about a chaotic green owl with a personality. By leaning into culture and humor, the brand gained massi…
Published on 2 weeks, 4 days ago
Ep.298 Burger King’s Moldy Whopper: Truth Beats Photoshop
Season 2 Episode 39
Burger King’s Moldy Whopper: Truth Beats Photoshop
When Burger King dropped glossy ads for a photo of a rotting Whopper, people gagged—and remembered. The message was bold and clear: no artificial pr…
Published on 2 weeks, 5 days ago
Ep.297 Ben & Jerry’s: Values That Price Power
Season 2 Episode 38
Ben & Jerry’s: Values That Price Power
Two guys in a Vermont gas station showed the world that values can do what coupons can’t. By anchoring their brand to fair trade, social justice, and community,…
Published on 2 weeks, 6 days ago
Ep.296 IKEA’s Maze of Desire: Designing the Journey
Season 2 Episode 37
IKEA’s Maze of Desire: Designing the Journey
IKEA isn’t a store—it’s a script. Arrows guide you, rooms stage stories you didn’t know you wanted, and even the café halfway is engineered to reset your …
Published on 3 weeks ago
Ep.295 Southwest’s Quiet Edge: Hedging When It’s Uncool
Season 2 Episode 36
Southwest’s Quiet Edge: Hedging When It’s Uncool
In boom years, Southwest Airlines did something competitors mocked: they hedged fuel. By locking in prices ahead of time, they paid a small, predictab…
Published on 3 weeks, 3 days ago