Podcast Episodes
Back to SearchEp.276 The Costco Strategy: Why Less Choice Makes You Spend More
Season 2 Episode 17
The Costco Strategy: Why Less Choice Makes You Spend More
Walk into Costco and you won’t find 30 brands of peanut butter—maybe just two.
That’s not a …
1 year, 2 months ago
Ep.275 Cognitive Reframing: Train Your Brain to Handle Anything
Season 2 Episode 16
Cognitive Reframing: Train Your Brain to Handle Anything
Your brain doesn’t experience events—it experiences the meaning you attach to them.
A deal fa…
1 year, 2 months ago
Ep.274 Mental Contrast: The Science of Motivation That Actually Works
Season 2 Episode 15
Mental Contrast: The Science of Motivation That Actually Works
Visualization alone can backfire. Research shows that when people only imagine success…
1 year, 2 months ago
Ep.273 The Zorro Circle: How to Regain Control When You Feel Overwhelmed
Season 2 Episode 14
The Zorro Circle: How to Regain Control When You Feel Overwhelmed
In the movie Zorro, the young hero is drowning in chaos—until his mentor draws a sm…
1 year, 2 months ago
Ep.272 The Eisenhower Matrix: Why You’re Busy But Not Productive
Season 2 Episode 13
The Eisenhower Matrix: Why You’re Busy But Not Productive
Dwight Eisenhower once said: “What is important is seldom urgent, and what is urgent is sel…
1 year, 2 months ago
Ep.271 The Picasso Mindset: Why Volume Beats Perfection
Season 2 Episode 12
In 2015, a single Picasso ceramic sold for over $1 million — but he created more than 50,000 pieces in his lifetime. His genius wasn’t perfection; it…
1 year, 2 months ago
Ep.270 How McDonald’s Makes More from Real Estate Than Burgers
Season 2 Episode 11
McDonald’s: Burgers Are the Side Hustle
McDonald’s isn’t just selling Big Macs—it’s one of the largest real estate companies in the world.
1 year, 2 months ago
Ep.269 Why Amazon Loses Money on Shipping—On Purpose
Season 2 Episode 10
Amazon: Losing Money to Make a Fortune
Amazon knows shipping is expensive—and often loses money on it. But it’s strategic:
1 year, 2 months ago
Ep.268 How Starbucks Made You Prepay for Coffee—and Why That’s Brilliant
Season 2 Episode 9
Starbucks: How to Get Paid Before You Sell
Starbucks customers prepay over $1.6B on the app—money Starbucks uses interest-free.
1 year, 2 months ago
Ep.267 How Netflix Turned Billions in Debt Into a Billion-Dollar Advantage
Season 2 Episode 8
Most companies borrow to survive. Netflix borrowed to dominate.
In 2011, they took on billions in debt to fund House of Cards and Stranger Things — …
1 year, 2 months ago