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Broken Brands Won't Fix Themselves
Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's succes…
2 years, 2 months ago
Mastering Marketing Budgets 101: Are You Over Spending?
Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode i…
2 years, 3 months ago
Are AdWords and PPC Irrelevant in 2024?
In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller busi…
2 years, 3 months ago
The Death of Quiznos
In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "…
2 years, 3 months ago
What You Can Learn From The World’s Coolest Gas Station
In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more th…
2 years, 4 months ago
Korean Color Analysis - Helpful or just Hype??
In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the Wo…
2 years, 4 months ago
My Korean MedSpa Experience — The Good, The Bad, The Ugly
In this episode, Camille gives the 411 on her experience with beauty treatments in Korea. She explains why Korea is the leader in the beauty industry…
2 years, 4 months ago
How to Win with Simple Marketing: Aesop Case Study 🧼
In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, s…
2 years, 4 months ago
Gentle Monster: Brand Case Study
This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with it…
2 years, 5 months ago
The Best Are The Worst at Marketing Themselves
Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!
2 years, 5 months ago