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Neal Foard: How to tell small stories with big meaning to persuade and inspire

Episode 37

AI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or c…

1 year, 5 months ago

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Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft

Episode 36

In this special bonus episode, I take your questions about public speaking. We talk about the craft, but also the way we can better approach our spea…

1 year, 5 months ago

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The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer

Episode 35

This episode, we do something a bit different. I’m joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen We…

1 year, 6 months ago

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A trick from John Mulaney to create better content

Episode 34

A technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something yo…

1 year, 6 months ago

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"Stories that inspire more stories: that's what I'm after" - Brad Montague, children's author and keynote speaker

Episode 33

It's hard to show up publicly at times, sharing your work, giving of yourself to others. It can be even harder given the places we mostly show up onl…

1 year, 6 months ago

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If growth is hard, you might need your "idea before the idea"

Episode 31

In this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction…

1 year, 6 months ago

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“Is this ANNything?” Ann Handley Returns to Work Out New Drafts

Episode 32

This week, I’m joined by my favorite recurring guest and the star of our “Is this ANNything” mini-series, the brilliant Ann Handley.


Throughout this m…

1 year, 7 months ago

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“You can’t make pottery without clay” | Elise Hu dissects her TED Talk

Episode 30

In this episode, we go inside the delivery and construction of a popular TED Talk! Elise Hu gets real with us about the preparation and challenges th…

1 year, 7 months ago

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How to find powerful stories everywhere | Jay Baer, hall-of-fame speaker & NY Times bestselling business author

Episode 29

Inspiration is everywhere -- if you're paying attention.


Today we’re resharing a slightly modified version of an episode I used to help pilot How Stor…

1 year, 7 months ago

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"It's not effortless, it's intentional" | Mike Ganino, keynote director & author

Episode 28

We’re told to steal from those we admire, but so often, we mimic the wrong things. It’s not WHAT someone does but WHY they do it (and why it works fo…

1 year, 7 months ago

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