Podcast Episodes

34: Navigating cut flower pricing (part one)

 Cut flower pricing can be tricky to nail just right in your business.  If you’ve ever felt confused about what you should charge, wonder why prices …

1 year, 8 months ago

33: Win-win farmer-florist relationships with Ellen Frost of Local Color Flowers

In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, an…

1 year, 9 months ago

32: How to get time back for money-making tasks (with our real labor numbers)

Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contrib…

1 year, 9 months ago

31: 5 Steps to plan your best year yet

Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of …

1 year, 9 months ago

30: The 2024 numbers are in: flower profitability 101

Curious about what flowers you’re making the most money on, and which ones the least?  Understanding your numbers is crucial for building a profitabl…

1 year, 9 months ago

29: How to know if a flower farming online course is right for you

There are a lot of things to ask yourself to figure out if an online flower farming course is right for you.  A lot of online courses can have a big …

1 year, 10 months ago

28: How this farmer earned $100k this year

Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible?  THINK AGAIN.  

Jennifer Kou…

1 year, 10 months ago

27: 5 steps to a wildly profitable business in 2025

Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in ord…

1 year, 10 months ago

26: How this farmer achieves a 90% customer retention rate (AND brought her husband on the farm)

Customers cost a lot of money and effort to get.  If that’s the case, how do you keep the customers you already have coming back for more?  And what …

1 year, 10 months ago

25: Does email marketing work for flower farmers?

Which is more effective now:  social media or email marketing?  

If you’ve ever heard someone say that you NEED an email list to help grow your busin…

1 year, 10 months ago