Podcast Episodes

Qantas & the ultimate brand betrayal; With Joe Aston

Russ & Freddie chat to Joe Aston, founder of Rampart news & author of 'The Chairman's Lounge; The inside story of how Qantas sold us out'.

We talk about what happens to a brand when you betray people…

Published on 2 months, 2 weeks ago

Oasis, Adidas & CommBank's new campaign

Russ & Freddie discuss the Oasis x Adidas collaboration, ConmBank's new 'Doubt Never Did' campaign & Russ gets a few things off his chest. 

See omnystudio.com/listener for privacy information.

Published on 2 months, 3 weeks ago

'The most beautiful ad I've seen in years'; Wes Anderson & Montblanc reunite

We discuss how Zohran Mamdani used social media to fuel his upset win, Montblanc & Wes Anderson reunite with a 'beautiful' new spot and Freddie has a pitch to fix inflated Western wedding costs. 

 …

Published on 3 months, 1 week ago

Oura’s 'powerful' new campaign & the future of luxury brands

Oura's new campaign hits the mark, understanding the abundance agenda, why luxury fashion brands are in a tricky position, addressing intergenerational unfairness & the tell tale signs of ChatGPT.

Ge…

Published on 3 months, 3 weeks ago

The most important campaign in the world right now

Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan. 

Find out how you can register for Rowan here

Published on 4 months, 1 week ago

Inside Airbnb's 'midlife crisis'

Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife i…

Published on 4 months, 3 weeks ago

Lessons in branding from the Catholic Church

Russ & Freddie chat about the 'incredible' set design of the papal conclave, how to make gold relatable & desirable, the success & pitfalls of the Jaguar re-brand & why Trump’s proposed movie tariffs…

Published on 5 months ago

How Labor won the election

Russ & Freddie answer listener questions, offer some advice to the Liberal party after their massive defeat, look at a beautiful spot from Stella Artois & discuss the phenomena of ugly branding. 

Che…

Published on 5 months, 1 week ago

The Trump effect & a history of diamond marketing

Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from the Australian election & explain why the advertising campaign for diamonds might be the most success…

Published on 5 months, 2 weeks ago

Robert Irwin's ‘bloody beautiful’ Bonds spot

Russ & Freddie chat about the lack of comedy in political advertising, Robert Irwins' Bonds debut, the rise of religion in Silicon Valley and AI Claude playing Pokémon Red. 

Check out the Bonds ad he…

Published on 6 months ago