Podcast Episodes
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Does Your Podcast Have to Make Money to Matter?
Episode 43
What gets missed when podcasting is measured by ad revenue? Elsie Escobar and Rob Walch respond to Freakonomics' conversation about the podcast busin…
6 hours ago
Your Listener Watches Podcasts. Does That Change Your Show?
Episode 42
A podcast conference can be about the sessions, the people, or both. Elsie Escobar joins Robb Dunewood, Mayra Ortiz, and Julio Axel Ponce to hear wha…
2 weeks ago
Podcast Movement NYC Recap, Podcast Video Data, and Giggly Squad’s $140M Deal
Episode 41
Rob Walch returns from Podcast Movement NYC with a recap of the Terminal 5 venue, meetings with industry peers, Captivate’s new partnership with TWiT…
4 weeks ago
Apple Podcasts Video Embeds, Audacity 4, and Pat Flynn’s SPI Sale
Episode 40
A successful podcast can still reach a point where its creator is ready to move on. Elsie Escobar and Rob Walch discuss Pat Flynn’s sale of Smart Pas…
1 month, 1 week ago
YouTube Engaged Views, Podcast Launch Benchmarks, and Platform Risk
Episode 39
What does a successful podcast launch look like when you do not have a large audience waiting? Elsie Escobar and Rob Walch answer a new podcaster’s q…
1 month, 3 weeks ago
Spotify Skip Ahead, YouTube Monetization Changes, and Overcast’s New Features
Episode 38
From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they h…
2 months, 1 week ago
The Future of Podcast Stats: IAB 2.3, AMP Accords, and Edison's Podcast Consumer Report
Episode 37
Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.…
2 months, 3 weeks ago
Creators Over Platforms: Listener Habits, Programmatic Ads, and the Power of Podcast Hosts
Episode 36
Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.
They kick things off by celebrating C…
3 months ago
Test, Learn, Pivot: Using Campaign Thinking, Dynamic Audio Insertion, and Creative CTAs to Grow Your Podcast
Episode 35
Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish…
3 months, 2 weeks ago
Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts
Episode 34
Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses …
4 months ago