Episode Details

Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement.

They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data sharing in major aggregator apps, and what all of this means for creators, advertisers, and listeners alike.

Plus, you'll hear the latest data on podcast consumption from Edison Research, an exploration of audience support trends, and hands-on recommendations for both creators and independent podcast app developers.

Interesting things from this episode

Industry Documents

• IAB Tech Lab Podcast Measurement Guidelines v2.3
• Podcast Measurement Technical Guidelines
• AMP Accords

Edison Research

• The Podcast Consumer 2026
• Share of Ear

Podcast Apps and Independent Developers

• Podcast Apps: A Framework for Dying Slowly with Dignity — Dustin Bluck

Podcast Gear

• SmallRig S70 Wireless Microphone
• Ray Ortega’s SmallRig S70 review
• DJI Mic Mini vs. Hollyland M2S vs. SmallRig S70 — Audio Tests
• DJI Mic Mini
• Hollyland LARK M2S
• Shure MOTIV Microphones

IAB Certification and Compliance

• IAB Tech Lab Podcast Measurement Compliance
• IAB Tech Lab Compliant Companies

Privacy Laws

• General Data Protection Regulation (GDPR) overview
• California Privacy Rights Act (CPRA) FAQ

Podcast History References

• Elsie’s Yoga Class
• Castro Podcast App
• Overcast

• Listen Now