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Stop Ranking. Moburst’s Lior Eldan on Getting Cited by AI | The ADOTAT Show S10E6
Season 10 Episode 6
Moburst grew 200% a year by betting on mobile before anyone else took it seriously. Now its co-founder and COO, Lior Eldan, says SEO is already dead,…
1 day, 4 hours ago
Thrad Sells Ads Inside AI Chats. Its CEO Says Ads to Agents Aren’t Advertising.
Season 10 Episode 5
Thrad started as a university dissertation that asked a simple question: what if ChatGPT had ads? Today it calls itself the world’s first SSP for lar…
1 week ago
MediaSense Picks Agencies for a Living. Ryan Kangisser Says Ignore the Demo.
Season 10 Episode 4
MediaSense is in the room when the world's biggest advertisers decide which agency gets their money. Its Chief Strategy Officer, Ryan Kangisser, has …
2 weeks ago
Attention Spans Aren't Real, Says the Attention Guy | Mike Follett, Lumen Research
Season 10 Episode 3
Mike Follett's company puts cameras on people to see if they look at ads. Mostly they don't. He's also the only CEO in the attention business who wil…
4 weeks ago
Howard Shimmel On The Frequency Problem Nobody Owns | The ADOTAT Show S10 E2
Season 10 Episode 2
A connected TV campaign delivered a three reach and a two hundred frequency. Three percent of the target audience saw the ad. They saw it roughly two…
4 weeks ago
Jared Belsky on Agency Rebates: We Took One, and Gave It Back
Season 10 Episode 1
In the Season 10 opener, Acadia's CEO took one media rebate, sent it to 53 clients, and won't say which vendor paid it. Then he explained why agencie…
1 month, 2 weeks ago
Everyone In Agentic Advertising Got A Seat. You Got A Price Tag.
Season 11 Episode 11
Phylicia Koh is a general partner at Play Ventures, the gaming and consumer VC fund. She came on The ADOTAT Show and said privacy is a lie the indust…
1 month, 2 weeks ago
Ran the IAB for 13 Years. Says Ad Tech Cannot Think.
Season 9 Episode 10
The man who invented programmatic says the industry that runs on it cannot think.
Randall Rothenberg ran the IAB for 13 years. He wrote the book on ad…
2 months, 3 weeks ago
Why Car Ads Are Graded On Mouse Clicks | Carl Matter, Urban Science
Season 9 Episode 9
Carl Matter, Director of Ad Tech Performance at Urban Science, spends his days inside the most data-rich consultancy in automotive advertising. Urban…
2 months, 4 weeks ago
Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla
Season 9 Episode 8
Contextual advertising, brand safety, and the FTC warning letter that rebuilt an entire ad tech company.
Hitesh Chawla, founder and CEO of Silverpush,…
3 months ago