Episode Details

Moburst grew 200% a year by betting on mobile before anyone else took it seriously. Now its co-founder and COO, Lior Eldan, says SEO is already dead, and most marketers just haven’t accepted it yet.

Lior explains why the next decade of search belongs to AEO and GEO: being the source that ChatGPT, Gemini and Google’s AI Overviews trust and cite, not the blue link that ranks number one. He walks through how Moburst rebuilt itself as a house of brands (Uproar for PR, Kitcaster for podcasts, Layer for web and apps) because AI judges your whole footprint, not just your website. He also explains why Reddit and real user conversations now carry so much weight with LLMs, and what “Q5” means for brands brave enough to run into the fire.

Plus: three things every CMO should do tomorrow, why ASO is getting pulled into AI search, and the most specific desert island pick in show history.

A previous guest told us agencies are dead. Lior runs one of the fastest-growing agencies in the world. Someone is wrong.

Chapters

0:00 Cold open

1:07 Meet Lior Eldan

1:50 Is SEO really dead?

4:22 AEO and GEO, explained

7:22 Moburst’s house of brands

12:30 Homework for CMOs

21:10 What ASO means now

21:23 The desert island

24:38 Q5 and running into the fire

33:46 What we learned

The ADOTAT Show is presented by Troutman Amin LLP and Incremental.

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