Podcast Episodes
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Marketing's Role in Business Leadership with Juliana Pereira
Episode 80
As marketers, it’s easy to get pulled into the day-to-day tactical operations of marketing and lose focus of the big picture. Juliana Pereira joins u…
1 year, 7 months ago
What Does it Take to be a Thought Leader?
Episode 79
Many brands and people want to be known as a thought leader, and for good reason! A survey by Edelman has revealed that 70% of prospects would think …
1 year, 7 months ago
Bringing a Product Mindset to Marketing with Clinton Bonner
Episode 78
Standing out when it comes to your marketing isn’t just about having a great message– it’s about delivering that message with precision, consistency,…
1 year, 7 months ago
What Makes a Good Media Pitch
Episode 77
On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The …
1 year, 8 months ago
You're Fired - Why Clients and Agencies Break Up
Episode 76
Breakups are never easy, even in the business world. When the relationship between a client and their agency comes to an end, it can be an emotional …
1 year, 8 months ago
Burning Questions About PR and Marketing [Part 3]
Episode 75
Are you wondering why your landing page isn’t converting? Or if you should be issuing press releases for every announcement? You’re not the only one!…
1 year, 8 months ago
Things ChatGPT Has Ruined
Episode 74
With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content creation world, leaving many marketers and writers gr…
1 year, 8 months ago
How to Make Direct Mail Work in 2025 with Kris Rudeegraap
Episode 73
Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing…
1 year, 9 months ago
Competing in an Established Category with Hollie Wegman
Episode 72
In this era of innovation, it is rare for startups, particularly tech startups, to enter into a green field market of opportunities. More often than …
1 year, 9 months ago
Grammar Wars: When to Break the Rules
Episode 71
As marketers, journalists, and PR experts, we know a thing or two about proper grammar. But sometimes, breaking the rules just feels right. The Fireb…
1 year, 9 months ago