Podcast Episodes
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Burning Questions About Tech Marketing
Episode 128
As the first quarter of 2026 hits its stride, marketing leaders are facing a new kind of pressure. The traditional marketing playbooks are being rewr…
8 months, 1 week ago
Go-to PR Strategies for 2026
Episode 127
In the crowded tech landscape of 2026, building brand awareness isn't just about flashy logos or polished websites; it's about breaking through the d…
8 months, 2 weeks ago
Why OOH is Working for Startups in 2026 with Ty Tinker
Episode 126
In an era of digital ad fatigue, how does a startup break through the noise to build real-world authority? Startup marketers are feeling the burn of …
8 months, 3 weeks ago
The State of Writing in 2026
Episode 125
In 2025, we saw a massive surge in AI-generated content, followed by an even bigger backlash from audiences tired of shallow, automated insights. If …
9 months ago
Turning Old Content into New Demand
Episode 124
Most startup marketers have hundreds of old blog posts that are either gathering digital dust or worse, being surfaced by AI search bots with outdate…
9 months, 1 week ago
Boosting AI Search with an LLM Cache with Jeff Reine
Episode 123
Traditional SEO is undergoing its biggest transformation in decades. We are moving from a world of "Search and Discover" to one of "Ask and Answer". …
9 months, 2 weeks ago
The Best Podcast Strategies for 2026 with Andy King
Episode 122
With millions of podcasts already out there, the biggest challenge of starting one isn't just recording audio—it’s finding an audience and keeping th…
9 months, 3 weeks ago
Let's Put the Hosts in the Hotseat
Episode 121
Are you feeling stuck in a cycle of "safe" marketing tactics that yield diminishing returns? Whether you are struggling with a "too many cooks in the…
9 months, 4 weeks ago
The Biggest Tech Marketing News of 2025
Episode 120
2025 was a big year in tech marketing, so much so that it almost felt like its own decade! In this retrospective episode of FiredUp!, we dive into th…
10 months ago
The Role of the Fractional CRO with Jonathan Tice
Episode 119
Many B2B startups find themselves stuck in "founder-sales jail," where growth is limited by the founder’s bandwidth and a lack of documented, repeata…
10 months, 1 week ago