Podcast Episodes
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The First 90 Days as a CMO with Chris Heggem
Episode 10
The first 90 days are arguably the most important for a new CMO as it sets the tone for the type of leader they’re going to become. Often new marketi…
2 years, 11 months ago
Starting PR in the UK with Ilona Hitel
Episode 9
Finding an agency already established in the market you’re looking to enter into or expand into is key to the success of your business. That's why Fi…
2 years, 11 months ago
Creativity in Marketing with Doug Zanger
Episode 8
Creativity is essential when it comes to standing out with your marketing. It will help your startup cut through the noise and quickly capture your c…
2 years, 11 months ago
All About Attribution with Jamie Hallitt
Episode 7
Attribution tools help us provide a complete picture of the customer journey and the precise touchpoints that lead to sales. On episode 07 of the Fir…
3 years ago
Structuring your Marketing Team with Thomas Been
Episode 6
Building and managing a marketing team for a late-stage private company is a high wire act. It takes a skilled marketer to conceive and manage campai…
3 years ago
How to Create a Brand with Kate Harris
Episode 5
Branding is so much more than a logo, it is your company’s entire identity that touches every part of the customer and employee experience. Today, Ka…
3 years ago
Trends in the Media with Sam Whitmore
Episode 4
No one knows the tech PR industry like today’s guest Sam Whitmore. For thousands of PR pros, Sam Whitmore’s Media Survey is a must-read for its pract…
3 years ago
The Role of the Fractional CMO with Alison Murdock
Episode 3
In many cases, fractional CMOs come into play when a CMO leaves a company and there is a gap to fill for someone that can continue leading the team a…
3 years, 1 month ago
Navigating Out-of-Home Advertising with Rick Robinson
Episode 2
Most people interact with out-of-home advertising daily. From ads on the metro to billboards on the highway, brands leave their mark and get their me…
3 years, 1 month ago
How to Name Your Brand with Anthony Shore
Episode 1
Naming your brand should be an easy task, but if you’ve ever tried it, you know how there’s so much to consider to land on the right thing. Today, we…
3 years, 1 month ago