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Marketing an Open Source Product with Jonathan Symonds
Episode 20
Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using t…
2 years, 9 months ago
Building a Sustainable Community with Nuri Djavit
Episode 19
Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, s…
2 years, 9 months ago
Product Marketing with Kristine Newman
Episode 18
A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak eve…
2 years, 9 months ago
Content Marketing Audits with Nicole Pytel
Episode 17
The difference between content creation and content marketing is the strategy behind the content. Anyone in your company can create content in their …
2 years, 9 months ago
2024 Industry Predictions
Episode 16
In every episode we have asked our guests to share their trend predictions for the upcoming year. Trend prediction is a practice we at Firebrand look…
2 years, 10 months ago
How to Create a Category with Kashif Mahbub
Episode 15
So many startups share the common dream of starting their own category and it's not hard to see why. It sounds so much more appealing to strike out o…
2 years, 10 months ago
The Latest Tech PR Tactics with Travis Van
Episode 14
While the landscape of tech news is changing, there are some things that remain consistent in their ability to work effectively. Today’s guest, Travi…
2 years, 10 months ago
DevRel and Technical Copywriting with Erik Dietrich
Episode 13
Name a bigger challenge than marketing to an audience that rejects the very idea of marketing. Engineers are known for sniffing out the BS and blocki…
2 years, 10 months ago
How to Measure PR with Richard Bagnall
Episode 12
PR measurement has evolved from the early days of media clippings to industry recognized frameworks and best practices. And measurement tools are adv…
2 years, 11 months ago
The Basics of Data Storytelling with Ian Lipner
Episode 11
As a startup, data is one of the things that you’ve got in your toolbox that can help you level up and drive consistent coverage. On episode 11 of th…
2 years, 11 months ago