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Announcing Funding in H2 2024
Announcing Funding in H2 2024

Episode 50

The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the…

2 years, 2 months ago

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Unlocking New Use Cases with Neha Bajwa
Unlocking New Use Cases with Neha Bajwa

Episode 49

Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors us…

2 years, 2 months ago

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Starting Out with Account-Based Marketing with Ajay Khanna
Starting Out with Account-Based Marketing with Ajay Khanna

Episode 48

Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of bus…

2 years, 2 months ago

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How to Take Your Startup to the Next Level with Michelle Denogean
How to Take Your Startup to the Next Level with Michelle Denogean

Episode 47

Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Deno…

2 years, 3 months ago

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Lead Scoring Challenges with Arman Khayyat
Lead Scoring Challenges with Arman Khayyat

Episode 46

While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly …

2 years, 3 months ago

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How Agencies Price Their Work
How Agencies Price Their Work

As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on …

2 years, 3 months ago

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How to Measure Marketing Performance with Grant Johnson
How to Measure Marketing Performance with Grant Johnson

Episode 44

With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to pr…

2 years, 3 months ago

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Burning Questions About PR  [Part 2]
Burning Questions About PR [Part 2]

Episode 43

In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series whe…

2 years, 3 months ago

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250 Startup Marketers Share Their Plans
250 Startup Marketers Share Their Plans

Episode 42

At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most st…

2 years, 4 months ago

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How to Manage an Agency
How to Manage an Agency

Episode 41

Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership…

2 years, 4 months ago

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