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Announcing Funding in H2 2024
Episode 50
The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the…
2 years, 2 months ago
Unlocking New Use Cases with Neha Bajwa
Episode 49
Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors us…
2 years, 2 months ago
Starting Out with Account-Based Marketing with Ajay Khanna
Episode 48
Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of bus…
2 years, 2 months ago
How to Take Your Startup to the Next Level with Michelle Denogean
Episode 47
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Deno…
2 years, 3 months ago
Lead Scoring Challenges with Arman Khayyat
Episode 46
While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly …
2 years, 3 months ago
How Agencies Price Their Work
As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on …
2 years, 3 months ago
How to Measure Marketing Performance with Grant Johnson
Episode 44
With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to pr…
2 years, 3 months ago
Burning Questions About PR [Part 2]
Episode 43
In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series whe…
2 years, 3 months ago
250 Startup Marketers Share Their Plans
Episode 42
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most st…
2 years, 4 months ago
How to Manage an Agency
Episode 41
Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership…
2 years, 4 months ago