Podcast Episodes
Back to SearchInfluenceWeekly #16 - Protecting Child Stars, Equity Revolution in the Influencer World, and Holiday Streaming Magic
Season 1 Episode 16
In today's episode, we'll cover California state Sen. Steve Padilla's bill to protect child influencers, the benefits of equity deals in the creator …
2 years, 3 months ago
InfluenceWeekly #15 - Gen Z's Buying Power, NIL's Billion-Dollar Play, and the Political Pivot to Digital Persuasion
Season 1 Episode 15
In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, a…
2 years, 4 months ago
InfluenceWeekly #14 - Creator Content Boom, Silver Influencer Surge, and YouTube's Privacy Pivot
Season 1 Episode 14
In today's episode, we're delving into the game-changing rise of creator content, the disruptive force of silver influencers, and the ripple effects …
2 years, 4 months ago
InfluenceWeekly #13 - Inside the Surge of Influencer Partnerships, TikTok's Viral Secrets, and SonderCo's Game-Changing Strategies
Season 1 Episode 13
In today's episode, we'll cover the rise of influencer partnerships with brands, the diversity and popularity of TikTok's top videos, and the launch …
2 years, 4 months ago
InfluenceWeekly #12 - Behind the Scenes: GRWM Craze, TikTok's Monetization Maze, and Dove's Award-Winning Influence
Season 1 Episode 12
In today's episode, we'll cover the immense popularity of "Get Ready with Me" videos, TikTok's struggle with creator monetization, and the award-winn…
2 years, 4 months ago
Influence Weekly #11 - TikTok's rise as America's news source, how TikTok is being used in political campaigns and a study revealing that more skin means more money for influencers.
Season 1 Episode 11
In today's episode, we'll cover TikTok's rise as America's news source, President Biden thinking of joining TikTok for his re-election campaign and a…
2 years, 5 months ago
Influence Weekly #10 - e.l.f Beauty's debut on Roblox, Phlur's fragrance wardrobes and Kraft's unique campaign to promote Mayo
Season 1 Episode 10
In today's episode, we'll cover e.l.f. Beauty's debut on Roblox, Chriselle Lim's successful work with Phlur, and Kraft Real Mayo's campaign to make "…
2 years, 5 months ago
Influence Weekly #9 - Saying goodbye to Tiktok's Creator Fund, Popeyes new influencer marketing campaigns and the sad story of ByteDance's Lemon8 app in the US.
Season 1 Episode 9
In today's episode, we'll cover TikTok discontinuing its controversial Creator Fund, Viral Pitch partnering with Popeyes for influencer marketing cam…
2 years, 5 months ago
Influence Weekly #8 - The rise of TikTok influencers in politics, Carnival Cruise Lines' successful partnership with TikTok's Retirement House and Uber's strategy to grow it's following on TikTok..
Season 1 Episode 8
In today's episode, we'll cover how TikTok is making it's way into the political realm, how Carnival Cruise Lines is using the older generations to m…
2 years, 5 months ago
Influence Weekly #7 - Kourtney's Kerrygold Nod, Reach Agency's Magic, & Linqia's Healthcare Influence
Season 1 Episode 7
In today's episode, we'll cover Kourtney Kardashian's endorsement of Kerrygold butter, how Reach Agency helps brands with influencer marketing, and h…
2 years, 6 months ago