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Influence Weekly #26 - Sketchy Deals, TikTok's Congress Call to Arms, and LinkedIn's Unexpected Influencer Revolution

Season 1 Episode 26

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and g…

2 years, 1 month ago

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Influence Weekly #25 - Abercrombie's Creator Comeback, Clinique's Dermatologist Influencers, and Instagram's Marketplace Magic

Season 1 Episode 25

 In today's episode, we'll cover how Abercrombie used creators to revive it's brand, how Clinique is using dermatologists as creators and Instagram's…

2 years, 1 month ago

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Influence Weekly #24 - MrBeast's Mom Manages Millions, MKBHD's Creative Leap, and WeightWatchers' Hype House Flop

Season 1 Episode 24

Today, we've got some hot topics on the table. From WeightWatchers taking a bit of a stumble with their latest influencer campaign to Marques Brownle…

2 years, 2 months ago

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InfluenceWeekly #23 - Biden Hits TikTok, Coach's Virtual Fashion Frenzy, and the Fight for Fair Creator Pay

Season 1 Episode 23

This week, we're unpacking some super interesting stories. We've got the lowdown on President Joe Biden making waves on TikTok, and what it means whe…

2 years, 2 months ago

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InfluenceWeekly #22 - NFL's Glam Play, Coca-Cola's TikTok Splash, and the Influencer Trends Shaping 2024

Season 1 Episode 22

 In today's episode, we're diving into the latest influencer marketing trends from Traackr, the NFL's fashion-forward strategies and Coca-Cola's inno…

2 years, 2 months ago

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InfluenceWeekly #21 - $100 Billion Bet on 'Famous Birthdays', Embracing Your 'TikTok Voice', and Beauty Execs' Big Bet on Influencer Entrepreneurs

Season 1 Episode 21

In today's episode, we'll cover the 100 Billion Dollar Bet on 'Famous Birthdays', How to keep embracing Your 'TikTok Voice', and Beauty Execs' Big Be…

2 years, 2 months ago

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InfluenceWeekly #20 - Amazon's $100M MrBeast Move, Meta's Talent Matchmaker, and TikTok's 2023 Beauty Titans

Season 1 Episode 20

Today, we’re unpacking some big moves and wave-making updates from Amazon Studios, Meta, and the dazzling world of beauty on TikTok that are setting …

2 years, 3 months ago

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InfluenceWeekly #19 - Influencer Struggles, Italian Regulations, and a Gun Scheme Scandal

Season 1 Episode 19

In today's episode, we'll cover how the creator economy is on the brink of a labor revolution, the new rules in Italy to improve transparency in soci…

2 years, 3 months ago

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InfluenceWeekly #18 - AI Influencer Stars, Silent Review Sensations, and The Creator Fee Debate Continues

Season 1 Episode 18

In today's episode, we'll cover the digital revolution in influencer marketing with AI models like Aitana Lopez, influencers' preference for flat fee…

2 years, 3 months ago

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InfluenceWeekly #17 - Viral Voyages, Influencer Empires, and NIL Game Changers

Season 1 Episode 17

In today's episode, we'll cover the TikTok users turning a 9-month cruise into a viral reality show, the power of influencers and their impact on bra…

2 years, 3 months ago

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