Podcast Episodes
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How AI Search Actually Works, and What Subscription Brands Need to Do Now
AI is changing how customers find products — and most subscription brands aren't ready for it. In this episode, I break down how AI search actually w…
5 months, 3 weeks ago
Why Your Dunning Strategy Is Sending Customers to the Wrong Door
Most subscription brands are losing revenue to failed payments - not because customers don't want to pay, but because they're being sent to the wrong…
5 months, 4 weeks ago
Amazon vs. Your Shopify Store: How to Win the Subscription Customer
Amazon has real advantages - trust, convenience, price, and discoverability. But that doesn't mean your Shopify store can't win. In this episode, I b…
6 months ago
Agentic Commerce: How AI Will Discover (Or Miss) Your Subscription
AI is changing how people discover products online. And if your subscription offer isn't structured correctly, AI agents will skip right past it.
In t…
6 months, 1 week ago
The Post-Purchase Communication Gap Killing Your Subscriptions
Most subscription brands invest heavily in getting the first order. Then they go silent. That gap between purchase and second shipment is where you l…
6 months, 2 weeks ago
Why Lowering Your Price Won't Fix Subscription Churn
SpaceGoods does 80% of their business on subscription and their #1 churn reason is cost. So they tested making the subscription 25% cheaper. It didn'…
6 months, 3 weeks ago
The Email Strategy Most Subscription Brands Get Backwards
Most email agencies spread out your subscriber onboarding emails to avoid "over-sending." I think that's backwards. In this episode, I break down the…
7 months ago
Education, Winbacks, and Direct Mail: Dirtea's Retention Strategy
Jade Moffett from Dirtea joins the show to break down how they use education-first onboarding, segmented winback flows, and direct mail to retain and…
7 months, 1 week ago
Three Psychological Triggers That Keep Subscribers From Cancelling
In this episode, I break down the three psychological triggers that keep subscribers from hitting the cancel button, and how you can use them to redu…
7 months, 2 weeks ago
From Trial to Subscription: What Works (And What Doesn't) - A Conversation with Jose Vigo
Free trials are everywhere in DTC, but most brands struggle with what matters most: turning trials into full-price buyers and subscribers. In this ep…
7 months, 3 weeks ago