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6. The high speed fail
Welcome aboard project HS2. Calling at broken promises, lost billions and total political turmoil. Ever since its announcement in 2009 HS2 has been p…
2 years, 10 months ago
5. Has Microsoft made the right bet?
Is Microsoft and OpenAI a marriage made in heaven?
Microsoft has its fair share of category leaders. Xbox, Azure, Teams, the list goes on. But for eve…
2 years, 11 months ago
4. Apple Vision Pro: Genius or disaster?
Are Apple going to change the world? Again?
Three months ago an iPhone 1 in its original packaging sold at auction for $145,416. A whopping 300 times …
2 years, 11 months ago
3. Has Elon Musk done it again?
The unstoppable rise of Elon Musk.
Whether you love him or loathe him there is definitely something you can learn from him. From electric cars to tel…
3 years ago
2. What's AI got to do with category creation?
AI has transformed every industry. Fact.
From Open AI's Chat GPT disrupting Google Search, to increased productivity in agriculture, AI is already i…
3 years ago
1. What is category design?
Can you make a boat load of money by giving away your IP, for free?
Imagine you’ve spent years, decades even, developing a product. No competitor can …
3 years ago
Introducing The Difference Engine
A show for founders, funders and the category curious.
In the world of business and tech, people are always telling you to be original, different, thi…
3 years ago