Podcast Episodes
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16. The reality of a category journey | Vincent Peters
In this episode of The Difference Engine we talk to a captain at the helm of the category ship.
Vincent Peters brings a wealth of experience to the …
2 years, 6 months ago
15. How digital transformation is transforming the world | Anuj Nayar
Throughout history, certain inventions have reorganised the world. From the printing press to the steam engine, these technologies have triggered par…
2 years, 7 months ago
14. Google vs Microsoft. Whose London data centre is a missed opportunity?
Let’s play a game of spot the Difference.
In episode 10 we sang the category praises of Microsoft after learning about their £2.5 billion data centre…
2 years, 7 months ago
13. The Post Office Scandal: Fijitsu's fall from grace
‘The UK’s biggest miscarridge of justice’. This is what the The Criminal Cases Review Commission called the Post Office Horizon scandal. But who is t…
2 years, 7 months ago
12. How you should (and shouldn’t) use AI
‘If you haven’t got an AI component in your offer, we ain’t gonna fund you’.
This is what we heard at the most recent Saastr conference. AI is undoub…
2 years, 8 months ago
11. Insider secrets to Saleforce’s success | Pat Morrissey
Pat Morrissey has been at the epicentre of category creation throughout his career. His impressive curriculum includes industry heavyweights Salesfor…
2 years, 8 months ago
10. Ocado & Starling: Changing course to a category lead
Why did Starling Bank decide to switch its concentration from consumer banking to B2B? We talk about the bold choices that led to this change and the…
2 years, 8 months ago
9. A European category king
‘Europeans can’t do category design.’ We hear this a lot, particularly from our friends across the pond. However, the company behind London’s record …
2 years, 9 months ago
8. The real reason WeWork didn't work
WeWork founder Adam Neumann was never short of ambition. He set his sights on becoming the world’s first trillionaire and expanding his desk rental …
2 years, 9 months ago
7. ARM's IPO: An American hustle
I reckon you’re using some of ARM’s technology right now. Their designs are found in 95% of the world's smartphones including Apple, Android and Sams…
2 years, 10 months ago